11 Feb Mobile App Spending To Reach $100 Billion By 2020
According to app analysis firm App Annie (we use them!), spending on apps is expected to reach the $100 billion level by 2020.
That’s thanks in part to the proliferation of cheaper smartphones and more accessible data plans.
There “forecasts” suggests:
* In 2016, the global mobile app market is projected to expand 24 percent to reach $51 billion in gross revenue across all app stores. By 2020, gross revenue across all app stores will exceed $101 billion globally.
* China will surpass the U.S. in terms of total revenue from app stores by the first half of 2016, having surpassed it in downloads in early 2015.
* Mature markets will see continued growth, while emerging markets like India, Indonesia, Brazil, Argentina and Turkey will expand the most dramatically this year and through 2020.