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Arguably the single most important factor for getting ranked highly in the search engines is how you optimize your title tag. A unique, keyword-oriented title tag together with strong content can really help move your page up the ranks. But a poorly worded title tag will...

A common question I get asked is just what the heck is a "robots.txt" file and what good is it? Well, in some ways it can be the most important file you have, but it's often overlooked and disregarded. It's important in that making a mistake...