Putting any website on the “map” means getting backlinks. It’s that’s simple. If you have site with no backlinks the site be virtually no existent on the web, unless you can muster a fair amount of type-in traffic, but that’s not a good business model for any legitimate website.

Before embarking on a link building program, you should first determine the demographics of your site.

If you are going to take the time in acquiring backlinks, why not get some decent traffic to go with it? After all, backlinks are not just for PR and ranking purposes, but they also serve as an advertisement to your website. And when advertising don’t you want quality viewers in tune to your demographics? Absolutely.

So it’s important to try to match you site’s audience with the website from where you have backlinks. Otherwise, while you may get the benefit of the link, you are likely wasting traffic with non-converting visitors.