I’ve been meddling around Facebook’s business or fan pages. One think I’ve learned is that Facebook really doesn’t like to make it easy.

If you don’t have a personal Facebook account already, you’ll need one in order to set up a page for your business even though they say it’s not required. But good luck trying to create a page without a personal account.

Anyway, when you are creating your page, make sure you are 100% clear on a) your page name, and b) the category for your page. Once you make those selections they are in stone.

So if you set up a business page for “John’s Development Services” under “real estate”, but later that business changes to say a financial services firm, you cannot change your Facebook category from real estate to “banking and financial service”.

Your only option is to either stick with the real estate moniker or start from scratch which means delete the page, lose all your fans and begin anew. Sorry, that’s it as of now, and if you are irate about it, you are not the only one.

The same goes for your initial business name. So while they may seem important, those first few entries of data when you sign up may have a lasting impact. Choose wisely!